WIKHOLM FORM

Some brands are born from a big idea. Wikholm Form was born from something more useful than that — from paying attention.

Based in Borås, Sweden, with a team of around 30 people, this is not a brand that makes noise. It doesn't need to. Their assortment consists largely of own-designed products — furnishing details that suit a country interior as much as a more classic direction, with an overall very fine quality and a lovely touch for both colour and design. 

Why we adore this brand

The first time we came across Wikholm Form, we didn't realise it was a single brand. The range is so wide, lanterns, ceramic vases, textile baskets, candle holders, pots that it felt like wandering through a very well-edited flea market. Everything in the same quiet family of colours. Everything made to last.

Their interior line focuses on a peaceful and calm aesthetic for everyone who loves muted colours combined with natural materials like cotton, linen, jute, cultivated wood, eco-glass and metal. Production is on a small scale and close to the manufacturer. That last part matters to us. Small scale means someone actually looked at each piece before it left. 

What strikes us most is how generous the brand is with its range. Wikholm Form puts a lot of energy into developing unique interior details for the year's various seasons - and it shows. Their seasonal pieces, particularly the lanterns and ceramic decorations, are the kind of thing you bring out year after year and feel genuinely happy to see again. 

That's what a good product does. It doesn't ask for your attention. It just earns it, quietly, every single time.